Michelle Yin
About Michelle Yin
Michelle Yin serves as the Head of Sales for China at The Economist Intelligence Unit (EIU) since 2021, based in Shanghai. She has a diverse background in business development and consulting across various industries, including healthcare and consumer goods.
Work at The Economist
Michelle Yin has held the position of Head of Sales China at The Economist Intelligence Unit (EIU) since 2021. In this role, she is responsible for overseeing sales operations in China, focusing on expanding the company's market presence and driving revenue growth. Her tenure at The Economist is marked by her strategic approach to sales and her ability to navigate the complexities of the Chinese market.
Previous Experience at GlobalData Plc
Before joining The Economist, Michelle Yin worked at GlobalData Plc as a Business Development professional in the Healthcare sector from 2019 to 2021. Her role involved identifying new business opportunities and fostering relationships within the healthcare industry. She operated in both Sydney and China, contributing to the company's growth in these regions.
Professional Background at Nielsen
Michelle Yin served as a Senior Business Solution Consultant at Nielsen from 2016 to 2018. In this capacity, she provided insights and solutions to clients, leveraging data analytics to enhance business strategies. Her experience at Nielsen equipped her with a strong foundation in market research and consumer behavior analysis.
Career at Mondelēz International
Prior to her role at Nielsen, Michelle worked as a Business Development Manager at Mondelēz International from 2013 to 2014. In this position, she focused on driving business growth and expanding the company's product reach in China. Her experience in the consumer goods sector contributed to her understanding of market dynamics.
Education and Expertise
Michelle Yin studied at The University of Sydney Business School, where she earned a Master of Commerce degree with a focus on Accounting and Marketing from 2014 to 2015. This educational background provides her with a solid understanding of financial principles and marketing strategies, which she applies in her professional roles.