Nada Arnot
About Nada Arnot
Nada Arnot serves as the Executive Vice President of Marketing at The Economist, bringing extensive experience from previous roles at AMC Networks, BritBox International, and Kaplan Test Prep. She is recognized for her leadership in data-driven marketing strategies and her ability to drive brand growth and customer engagement.
Current Role at The Economist
Nada Arnot serves as the Executive Vice President of Marketing at The Economist since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives aimed at enhancing brand visibility and engagement. Her leadership is focused on driving growth and fostering a strong connection with the audience.
Previous Experience at AMC Networks
Nada Arnot held multiple positions at AMC Networks, including General Manager of Sundance Now and Senior Vice President of SVOD Businesses from 2019 to 2021. She also served as Vice President and Head of DTC Marketing for three years from 2016 to 2019. In these roles, she contributed to the development and execution of marketing strategies that supported the company's direct-to-consumer initiatives.
Education and Expertise
Nada Arnot earned her Master's of Public Administration (MPA) from Carleton University, studying from 1999 to 2001. She also holds a Bachelor of Arts in Political Science and Philosophy from The University of British Columbia, completed from 1995 to 1999. Additionally, she has been studying International Relations and Affairs at New York University since 2003.
Career at BritBox International
From 2021 to 2023, Nada Arnot worked as the Senior Vice President of Marketing at BritBox International. In this capacity, she was instrumental in shaping marketing strategies that enhanced the brand's presence in the competitive streaming market, focusing on subscriber growth and retention.
Recognized Thought Leadership
Nada Arnot is recognized for her thought leadership in business planning, branding partner development, and distribution. She has a strong reputation for leading data-driven teams and leveraging insights to create customer engagement strategies that drive revenue growth.