Naina Singh
About Naina Singh
Naina Singh is a Marketing Analytics Manager at The Economist, with a background in marketing strategy and analytics. She has held various roles in data science and analysis across multiple organizations and has an academic background in arts management and business.
Current Role at The Economist
Naina Singh has been serving as the Marketing Analytics Manager at The Economist since 2022. In this role, she focuses on leveraging data analytics to enhance marketing strategies and drive business insights. Her position is based in Witney, where she applies her extensive knowledge in marketing analytics to support the organization's objectives.
Previous Experience at Foundry
Before joining The Economist, Naina Singh worked at Foundry as a Marketing Strategy and Analytics Executive from 2016 to 2018. During her two years in this role, she was based in London, United Kingdom, where she contributed to the development and implementation of marketing strategies through data-driven insights.
Experience at Audley Travel
Naina Singh held the position of Data Scientist at Audley Travel from 2018 to 2022. Over her four-year tenure in Witney, she utilized her analytical skills to interpret data and inform business decisions, enhancing the company's data-driven approach to marketing and customer engagement.
Educational Background
Naina Singh has a diverse educational background. She earned a Master of Arts in Innovation and Organization of Culture and the Arts from Alma Mater Studiorum – Università di Bologna in 2013. Prior to that, she completed a Master of Arts in Arts Management at Carnegie Mellon University - Heinz College in 2012. Additionally, she holds a Bachelor of Science in Business from Indiana University - Kelley School of Business, which she completed in 2011.
Technical Skills and Expertise
Naina Singh possesses strong technical skills in data visualization and analysis. She is experienced in using tools such as Tableau and Data Studio for creating visual representations of data. Additionally, she has expertise in utilizing Google Cloud Platform for data analysis and visualization and is skilled in data engineering, particularly with BigQuery.