Neha C Smith
About Neha C Smith
Neha C Smith serves as the Marketing Lead for the Middle East at The Economist, a position she has held since 2021 in Dubai. With a background in marketing across various sectors, she has developed strategies for notable clients and has extensive experience in digital marketing and campaign management.
Work at The Economist
Neha C Smith currently serves as the Marketing Lead for the Middle East at The Economist, a position she has held since 2021. Based in Dubai, United Arab Emirates, she has been responsible for overseeing marketing strategies and initiatives in the region. Prior to her current role, she worked briefly as the Events Marketing Manager for APAC & MEA at The Economist in 2020, where she contributed to event marketing efforts.
Previous Experience in Marketing
Before joining The Economist, Neha C Smith held several marketing positions in various organizations. She worked at CDK Global as the Country Marketing Manager for the Middle East & Africa from 2019 to 2020. Earlier, she was a Marketing Executive at TURRET MEDIA from 2016 to 2017. Neha also served as a Marketing Specialist at CDK Global from 2018 to 2019, and as a Marketing Executive at MCI Group from 2014 to 2015. Her roles have involved developing marketing strategies and managing campaigns.
Education and Expertise
Neha C Smith studied at the University College for the Creative Arts, where she earned a BA (Hons) in Fashion Promotion and Imaging, specializing in Marketing and PR from 2008 to 2012. She possesses expertise in various marketing disciplines, including digital marketing, social media, public relations, and content creation. Neha has extensive experience in lead generation campaigns and has worked with major brands across different industries.
Client Engagement and Campaign Management
Throughout her career, Neha C Smith has developed marketing and communication strategies for high-profile clients, including GE, DEWA, EDB Bahrain, and Accenture. She specializes in producing and implementing events and projects that focus on generating return on investment. Her experience includes managing campaigns that emphasize lead generation and engagement with major brands such as Facebook, LinkedIn, and IBM.
Early Career Background
Neha C Smith began her career in the United Kingdom, where she worked as a Customer Team Member at Co-operative Foods from 2011 to 2013. She then moved to the United Arab Emirates, where she served as a Marketing Coordinator at Hutchison Ajman International Terminals F.Z.E Ltd from 2013 to 2014. This early experience laid the foundation for her subsequent roles in marketing and communications.