Nidhi Kohli
About Nidhi Kohli
Nidhi Kohli is a Senior Marketing Manager at The Economist, where she drives innovation and enhances brand awareness through strategic content campaigns. With a background in digital marketing and a strong academic foundation in marketing and zoology, she has held various roles in the marketing field since 2010.
Work at The Economist
Nidhi Kohli has been serving as a Senior Marketing Manager at The Economist since 2017. In this role, she focuses on transforming creative ideas into practical solutions that enhance content campaigns and brand awareness. Kohli drives innovation and identifies new opportunities to support marketing efforts. She collaborates with internal teams to sell marketing solutions, contributing to revenue growth for the Content Solutions Business Unit. Her responsibilities include managing various digital marketing mediums, analyzing campaign results, and providing insights to optimize performance.
Previous Experience in Digital Marketing
Before joining The Economist, Nidhi Kohli worked at Happy Marketer as a Senior Digital Marketing Consultant from 2016 to 2017 in Bangalore. She also held the position of Digital Marketing Manager at Foradian Technologies Pvt Ltd from 2013 to 2016, where she developed marketing strategies. Earlier in her career, she worked as a Social Media Marketing Executive at CueBlocks Technologies from 2010 to 2012. These roles provided her with a solid foundation in digital marketing and social media management.
Education and Expertise
Nidhi Kohli earned her Master of Business Administration (MBA) in Marketing from Icfai Business School Chandigarh, where she studied from 2008 to 2010. Prior to that, she completed her Bachelor of Science (B.Sc.) in Zoology/Animal Biology at Panjab University from 2005 to 2008. Her educational background equips her with a diverse skill set that supports her expertise in marketing and digital strategies.
Social Media and Digital Marketing Skills
In her current role and previous positions, Nidhi Kohli has developed and implemented social media campaigns tailored to target markets. She monitors social media trends and provides recommendations to enhance online presence. Kohli manages various digital marketing channels, including email marketing, paid search, SEO/SEM, and display/banner ads. She supports paid social media activities through global channels and utilizes third-party campaign management tools to optimize performance.