Norman Tay
About Norman Tay
Norman Tay is a Senior Performance Marketing Executive with extensive experience in digital marketing across various companies in Singapore. He has held roles at OOm Pte Ltd, Bybit, HP, and currently at The Economist, demonstrating a strong background in performance marketing strategies.
Current Role at The Economist
Norman Tay serves as a Senior Performance Marketing Executive at The Economist, a position he has held since 2023. In this role, he is responsible for developing and executing performance marketing strategies to drive engagement and subscriptions. His work focuses on optimizing marketing campaigns to achieve measurable results, contributing to the organization's overall marketing objectives.
Previous Experience in Performance Marketing
Prior to his current role, Norman Tay held several positions in performance marketing. He worked at OOm Pte Ltd as a Paid Performance Strategist from 2020 to 2021, where he developed strategies to enhance paid media performance. He then joined HP as a Paid Media Associate from 2021 to 2022, followed by a brief stint as a Senior Paid Media Associate at HP for two months in 2022. In 2022, he also worked at Bybit as a Paid Social Specialist for eight months, focusing on social media advertising.
Early Career and Internships
Norman Tay began his career in digital marketing as a Digital Marketing Intern at MagiQuestions Consulting in 2017, where he gained foundational experience in the field over six months. Following this, he worked as a Project Manager at OHMYEVENT from 2018 to 2020, managing various projects and enhancing his skills in marketing and project management.
Educational Background
Norman Tay completed his Bachelor of Science (Hons) degree at the University of Southampton from 2016 to 2018. Prior to that, he earned a Diploma from Republic Polytechnic, studying from 2011 to 2014. His educational background provided him with a solid foundation in marketing principles and strategies.