Priyam Mathur
About Priyam Mathur
Priyam Mathur is an experienced executive in database management and customer insights, currently working at The Economist in Gurgaon, India. With a background in marketing and database management, she has held various roles at Cvent and completed her education with a B.Sc. and an MBA.
Current Role at The Economist
Priyam Mathur serves as an Executive in Database Management, focusing on Customer Insights at The Economist since 2019. Based in Gurgaon, India, she is responsible for troubleshooting integration errors to ensure seamless data flow. Her role includes supporting the integration of Salesforce with external systems, such as Scribe and Cvent. She utilizes various tools, including PeopleImport and DemandTools, for effective database management. Additionally, she reports on campaign performance metrics, which encompass emails, newsletters, and site engagement.
Previous Experience at Cvent
Prior to her current position, Priyam Mathur worked at Cvent for several years in various roles. She began as a Marketing Associate from 2015 to 2016, then advanced to Senior Marketing Associate from 2017 to 2018. In 2019, she held the position of Assistant Team Lead for 11 months. During her tenure at Cvent, she gained experience in lead generation, campaign performance analysis, and database management.
Internship at Aditya Birla Group
In 2014, Priyam Mathur completed a two-month internship at Aditya Birla Group, located at Barakhamba Lane, C.P, New Delhi. This experience contributed to her foundational skills in the corporate environment and provided insights into the workings of a large organization.
Education and Qualifications
Priyam Mathur earned a Bachelor of Science (B.Sc.) degree from S.G.T.B. Khalsa College, Delhi University, from 2009 to 2012. She furthered her education by obtaining a Master of Business Administration (MBA) with a focus on Marketing Research from IILM College of Management Studies, studying from 2013 to 2015. Additionally, she is certified in Eloqua, a marketing automation platform, enhancing her expertise in database management and marketing strategies.
Technical Skills and Tools
Priyam Mathur possesses technical skills in database management and marketing automation. She is proficient in troubleshooting integration errors and ensuring data flow between systems. Her experience includes setting up and maintaining lead generation forms and utilizing tools like PeopleImport and DemandTools. These skills support her role in reporting on campaign performance metrics and optimizing customer insights.