Razvan Alexandru Cirstea
About Razvan Alexandru Cirstea
Razvan Alexandru Cirstea is a Senior Digital Analyst with extensive experience in mobile and web analytics, currently working at Measurelab and The Economist. He has a background in web development and has provided consultancy to various clients, including JP Morgan and Mastercard.
Current Role at The Economist
Razvan Alexandru Cirstea has been serving as a Digital Analyst at The Economist since 2019. In this role, he focuses on enhancing the organization’s digital analytics capabilities. His work involves analyzing digital data to inform strategic decisions and optimize user engagement. Cirstea's expertise contributes to The Economist's efforts in understanding audience behavior and improving digital content delivery.
Experience at Measurelab
Cirstea has worked as an Analytics Consultant at Measurelab since 2016. His responsibilities include providing consultancy on mobile and web analytics, assisting clients in optimizing their digital strategies. He has developed a strong skill set in implementing Firebase analytics and reporting, which enhances the analytical capabilities of the clients he supports.
Professional Background
Cirstea has a diverse professional background that includes roles in various organizations. He worked as a Digital Analyst from 2019 to 2020 in London, and prior to that, he was a Web Developer at Nintendo of Europe GmbH from 2015 to 2016. His early career included an internship at the British Council in 2010 and volunteer work at the Leaders Foundation in Bucharest from 2011 to 2012.
Education and Expertise
Cirstea holds a Bachelor of Science degree in Multimedia Technology from the University of Kent, where he studied from 2013 to 2017. He also completed his Baccalaureate Diploma in Economics at Colegiul Economic Virgil Madgearu from 2007 to 2011. His educational background supports his expertise in digital analytics, data layer specifications, and the use of Tag Management Systems.
Key Skills and Tools
Cirstea specializes in creating Data Layer specifications and implementation guidelines for client developer teams. He is proficient in using Tag Management Systems such as Google Tag Manager, Ensighten, TagMan, and Adobe for tracking and tagging. Additionally, he conducts analytics account audits and utilizes tools like Optimize, Hotjar, and Heap to identify opportunities for improvement in digital analytics.