Robin Goad
About Robin Goad
Robin Goad serves as the Vice President of Insights at The Economist, having previously held various analytics roles in notable organizations such as Financial Times and Thomas Cook. With a background in Mathematics and Economics from UCL, Goad has extensive experience in analytics and insights across multiple industries.
Current Role at The Economist
Robin Goad currently serves as the Vice President of Insights at The Economist, a position he has held since 2024. In this role, he focuses on leveraging data analytics to drive insights that inform strategic decisions within the organization. His experience in analytics and insights positions him to contribute significantly to The Economist's objectives in understanding market trends and audience behavior.
Previous Experience at Financial Times
Prior to his current role, Robin Goad worked at the Financial Times as the Analytics Director from 2014 to 2017. During his tenure in London, he was responsible for overseeing analytics initiatives that supported the publication's strategic goals. His work involved analyzing data to enhance audience engagement and optimize content delivery.
Professional Background in Analytics
Robin Goad has a diverse background in analytics, having held various leadership positions across multiple organizations. He served as the Group Head of Analytics, Marketing and Web at Thomas Cook from 2017 to 2019 and as Head of Subscription Analytics at DAZN Group from 2019 to 2021. His roles have consistently focused on utilizing data to inform marketing strategies and improve customer experiences.
Educational Qualifications
Robin Goad studied Mathematics and Economics at University College London (UCL), where he earned a Bachelor of Science (BSc) degree from 1995 to 1998. His educational background provides a strong foundation for his analytical skills and understanding of economic principles, which he has applied throughout his career in various analytics roles.
Career Progression and Roles
Throughout his career, Robin Goad has held several significant positions in analytics and research. He worked at Experian in various roles, including Head of Digital Analytics and Director of Research and Analysis. His experience also includes a role as Online Planning and Insight Manager at John Lewis and as a Strategic Research Consultant at CEB. This extensive experience has equipped him with a comprehensive understanding of data-driven decision-making.