Rocio Dalton
About Rocio Dalton
Rocio Dalton is a Senior Marketing Manager at The Economist, where she has worked since 2020. She has extensive experience in digital marketing, having held various roles at notable organizations such as Starcom Mediavest Group and Guardian News & Media.
Current Role at The Economist
Rocio Dalton serves as the Senior Marketing Manager at The Economist, a position she has held since 2020. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the publication's objectives. Her work focuses on enhancing brand visibility and engagement through various marketing channels. Dalton's tenure at The Economist follows her previous role as Social Media Marketing Manager within the same organization from 2018 to 2020.
Previous Experience in Digital Marketing
Before joining The Economist, Dalton worked at Guardian News & Media as a Digital Marketing Specialist from 2016 to 2018. Her responsibilities included implementing digital marketing campaigns and analyzing their effectiveness. Prior to that, she was a Biddable Senior Specialist at Starcom Mediavest Group for nine months in 2016, where she focused on precision marketing strategies. Dalton's experience also includes roles at Neo@Ogilvy, where she served as both a Senior Account Executive and Senior Account Manager.
Educational Background
Rocio Dalton holds a Master of Business Administration (M.B.A.) from Universidad Autónoma de Madrid, where she studied from 2007 to 2012. Additionally, she completed a Bachelor of Business Administration (BBA) at Latvijas Universitate / University of Latvia in 2012. Dalton further enhanced her qualifications with an MBA in Digital Advertising from Universidad Complutense de Madrid from 2013 to 2015. In 2022, she participated in The Marketing Leadership Masterclass, focusing on advanced marketing strategies.
Expertise in Digital Marketing
Dalton possesses extensive expertise in digital marketing, particularly in managing paid social platforms for acquisition, branding, and content management. She is fluent in utilizing various social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, among others. Her knowledge encompasses digital marketing trends, global analytics, and direct response measurement metrics, which are critical for effective campaign management. Dalton is passionate about acquisition marketing and values fairness in client relationships.
Professional Skills and Interests
Rocio Dalton is skilled in leveraging social media for marketing purposes and has a strong understanding of digital marketing strategies. She enjoys collaborating with talented individuals and is motivated by challenging projects. Dalton's professional interests include acquisition marketing and the continuous evolution of digital marketing practices. Her approach emphasizes the importance of being a good client and fostering positive professional relationships.