Rupert Ward
About Rupert Ward
Rupert Ward serves as the Global Head of Customer Development at The Economist, where he has worked since 2019. He has a background in customer relationship management and marketing, with previous roles at The Week Magazine UK and Dennis.
Global Head Of Customer Development at The Economist
Rupert Ward has served as the Global Head of Customer Development at The Economist since 2019. In this role, he leads cross-functional teams to enhance engagement and retention performance, aligning efforts with budgetary goals. His responsibilities include defining key engagement and retention drivers and establishing key performance indicators (KPIs) that guide the organization's customer development strategies. He focuses on creating audience-centric experiences and journey mapping to improve customer retention.
Previous Experience at The Week Magazine UK
Prior to his role at The Economist, Rupert Ward worked as the CRM Manager at The Week Magazine UK from 2014 to 2017. In this position, he was responsible for managing customer relationship management strategies, which contributed to enhancing customer engagement and loyalty. His experience at The Week laid the groundwork for his subsequent roles in customer development.
Career Background in Marketing and Management
Rupert Ward has a diverse background in marketing and management. He worked as the Senior Customer Marketing Manager at Dennis from 2017 to 2019, and as the Marketing Manager at the British Academy of Management from 2010 to 2012. Additionally, he served as the Planning and Performance Manager at City University London for one year from 2012 to 2013. His early career included a position as the LUU Student Brand Manager at the University of Leeds from 2005 to 2007.
Educational Background at University of Leeds
Rupert Ward studied at the University of Leeds, where he earned a Master of Arts in Advertising and Marketing from 2007 to 2008. He also completed a Bachelor of Arts in English from 2004 to 2007. His education provided him with a strong foundation in both marketing principles and communication strategies.
Early Education at Wellington College
Rupert Ward attended Wellington College from 1998 to 2003. This early education contributed to his academic and professional development, preparing him for his future studies and career in marketing and customer development.