Samuel Li
About Samuel Li
Samuel Li is a Data Analyst with extensive experience in user behavior analysis and data reporting. He has worked at The Economist since 2015 and has held previous positions at Racing Post, Lloyds Bank, and Lehmanbrown.
Current Role at The Economist
Samuel Li has been employed as a Data Analyst at The Economist since 2015. In this role, he focuses on analyzing user behavior and generating insights that inform business decisions. His work involves utilizing various analytical tools to track app performance and user engagement, contributing to the organization's data-driven strategies.
Previous Experience in Data Analysis
Prior to his current position, Samuel Li worked at Racing Post as a Junior Customer Data Analyst from 2014 to 2015. In this role, he gained foundational experience in data analysis within the sports industry. Additionally, he held a position as a Marketing Intern at Lehmanbrown in 2014, where he further developed his analytical skills.
Customer Service Background
Samuel Li served as a Customer Service Advisor at Lloyds Bank from 2012 to 2013. This position allowed him to enhance his communication and problem-solving skills while interacting with clients. His customer service experience complements his analytical roles by providing insights into user needs and behaviors.
Education and Expertise
Samuel Li studied Economics, Banking, and Finance at the University of Portsmouth from 2009 to 2012. He also completed his secondary education at Falmouth School, where he focused on Mathematics from 2002 to 2006. His educational background equips him with a strong foundation in quantitative analysis and economic principles.
Technical Skills and Tools
Samuel Li possesses expertise in various data analysis tools, including Adobe Analytics and Adobe Ad Hoc/Omniture. He is skilled in generating KPI reports and providing mobile insights. His experience with Firebase, Appsee, and Google Analytics further enhances his ability to analyze user behavior and app performance.