Saniya Keswani
About Saniya Keswani
Saniya Keswani is a Marketing Associate specializing in Audience Prospecting at The Economist, where she has worked since 2021. She holds a Master's degree in Integrated Marketing from New York University and has diverse experience in marketing roles across various organizations and regions.
Current Role at The Economist
Saniya Keswani currently serves as a Marketing Associate specializing in Audience Prospecting at The Economist. She has held this position since 2021, contributing to the organization's marketing efforts in New York, United States. In this role, she focuses on identifying and engaging potential audiences to enhance the publication's reach and impact.
Previous Experience in Marketing and Public Relations
Prior to her current role, Saniya worked as a Marketing and Public Relations Intern at RPRMC for four months in 2021. This experience provided her with foundational skills in marketing strategies and public relations, further enhancing her expertise in the field.
Educational Background in Marketing
Saniya Keswani earned her Master's degree in Integrated Marketing from New York University, where she studied from 2020 to 2021. This program equipped her with advanced knowledge and skills in marketing principles and practices. She also holds a Bachelor's degree in Psychology from Drexel University, completed from 2013 to 2017.
Diverse Internship Experience
Saniya has a diverse internship background that includes roles at CorpU as a Learning Design Intern, RB in various capacities, and as a TedX Drexel team member at Drexel University. Her internships spanned multiple locations, including Philadelphia, New Jersey, Singapore, and Gurgaon, India, allowing her to gain a broad perspective on marketing and consumer behavior.
Focus on Digital Marketing and Sustainability
Saniya is passionate about consumer and growth marketing, particularly in digital marketing strategies. She developed a capstone project titled Refrigerate(d), which aimed at reducing food waste and promoting sustainability. Her interests align with her active pursuit of opportunities in digital marketing, marketing strategy, and growth marketing in the New York City area.