Sarah Hoare
About Sarah Hoare
Sarah Hoare serves as the Head of Marketing at The Economist, a position she has held since 2020. With extensive experience in marketing across various organizations, she has demonstrated strong capabilities in event marketing and audience engagement.
Current Role at The Economist
Sarah Hoare serves as the Head of Marketing at The Economist, a position she has held since 2020. Based in Hong Kong SAR, she oversees marketing strategies and initiatives that align with the publication's goals. Her role involves enhancing brand visibility and engagement through various marketing channels.
Previous Marketing Experience
Prior to her current role, Sarah held several marketing positions across different organizations. She worked as a Senior Marketing Executive at Reed Business Information from 2013 to 2016, and as a Marketing Manager at CWC Group for six months in 2012. Additionally, she was a Marketing Executive at UBM plc for eight months in 2012 and a Senior Marketing & Events Executive at WeAreAspire in Hong Kong from 2018 to 2019.
Educational Background
Sarah Hoare has a diverse educational background in business and marketing. She studied Business Administration and Management at The London School of Economics and Political Science (LSE), where she achieved MBA Essentials in 2024. She also completed the Future Leaders Programme at The Economist Group in 2021 and the Graduate Foundation Programme in Marketing Strategy at CIM in 2011.
Achievements in Marketing
Throughout her career, Sarah has demonstrated strong marketing capabilities. She successfully delivered an average of 270% against target delegate numbers for events and achieved email open rates exceeding 45%. Her strategies led to a 53% increase in website traffic via email and a 40% increase via direct channels year-over-year.
Additional Professional Development
In addition to her formal education, Sarah has pursued various professional development programs. She completed the Creative Copywriting for Marketing & PR course at Cambridge Executive Development in 2013 and the High-Potential Leaders: Accelerating Your Impact program at The Wharton School in 2023.