Seema Hope
About Seema Hope
Seema Hope serves as the Global Head of Consumer Research at The Economist, a position she has held since 2023. She has a background in psychology and extensive experience in consumer insights, having previously worked at Dennis in various roles for over a decade.
Current Role at The Economist
Seema Hope serves as the Global Head of Consumer Research at The Economist, a position she has held since 2023. In this role, she is responsible for leading consumer research initiatives that inform the organization's strategic decisions and enhance understanding of consumer behavior. Her expertise in research methodologies and insights contributes to The Economist's ability to address the needs of its audience effectively.
Previous Experience at Dennis
Seema Hope has a significant tenure at Dennis, where she held multiple roles over several years. She began as Research Manager from 2008 to 2012, followed by a promotion to Research and Insights Director, a position she occupied from 2012 to 2020. In her final role at Dennis, she served as Global Customer Insight Director from 2020 to 2023. Her experience at Dennis provided her with a strong foundation in consumer insights and research strategies.
Education and Expertise
Seema Hope studied Psychology at The University of Manchester, where she earned a Bachelor of Science (BSc) degree from 1996 to 1999. Her academic background in psychology underpins her understanding of consumer behavior, making her well-equipped to analyze and interpret market trends. She possesses extensive sector knowledge in automotive, technology, current affairs, luxury, and entertainment.
Awards and Recognition
Seema Hope has received several accolades for her contributions to the field of consumer research. She was listed in the 2021 Global Top 250 Insights Awards, recognizing her impact in the industry. Additionally, she won the 2018 Best New Consumer Insight Award from the Market Research Society (MRS). She also served as a judge for the MRS Awards in both 2021 and 2022, showcasing her expertise and influence in the research community.