Shikha Balaggan
About Shikha Balaggan
Shikha Balaggan is a Media Planning & Operations Manager currently working at The Economist in New York. She has a diverse background in media operations and public relations, with previous roles at MediaCom, Starcom, and alice + olivia.
Current Role at The Economist
Shikha Balaggan serves as the Media Planning & Operations Manager at The Economist, a position she has held since 2024. In this role, she is responsible for overseeing media planning and operational strategies within the organization. Her work contributes to the effective management of media resources and enhances the publication's outreach efforts.
Previous Experience at MediaCom
Before her current role, Shikha Balaggan worked at MediaCom as an Ad Operations Associate from 2021 to 2022. During her seven-month tenure in New York, she focused on ad operations, contributing to the management and execution of advertising campaigns.
Background in Public Relations
Shikha Balaggan has a background in public relations, having interned at alice + olivia in 2016 for four months as a Public Relations Fashion Closet Intern. Additionally, she worked at LJ Public Relations as a Public Relations Intern in 2020 for three months, gaining valuable experience in the fashion industry.
Education and Academic Qualifications
Shikha Balaggan holds a Bachelor of Applied Science in Advertising & Marketing Communications from the Fashion Institute of Technology, where she studied from 2016 to 2018. She also earned a Master's Degree in International Communications from St. John's University, completing her studies from 2019 to 2021. Earlier, she obtained an Associate of Science in Fashion Merchandising Management from the Fashion Institute of Technology, studying from 2014 to 2016.
Experience in Digital Marketing and Operations
In addition to her roles in public relations, Shikha Balaggan has experience in digital marketing and operations. She worked as a Social Media Digital Marketing Intern at Prescription PR from 2020 to 2021 for five months. Following that, she served as an Ad Operations Senior Associate at Starcom from 2022 to 2023, where she continued to develop her expertise in advertising operations.