Shubham Kumar
About Shubham Kumar
Shubham Kumar is a Marketing Executive at The Economist, where he has worked since 2021. He holds a Bachelor's degree in Engineering from Haldia Institute of Technology and has extensive experience in digital marketing, specializing in SEO, SEM, and data analysis.
Work at The Economist
Shubham Kumar has been employed as a Marketing Executive at The Economist since 2021. He works in Gurugram, Haryana, India, where he applies his marketing expertise to enhance the company's outreach and engagement strategies. His role involves developing and implementing marketing initiatives that align with The Economist's objectives.
Previous Experience in Marketing
Before joining The Economist, Shubham Kumar held several positions in the marketing field. He worked as a Program Coordinator at OMICS International Conference from 2017 to 2018. He then transitioned to Frontiers Meetings Ltd, where he served as a Digital Marketing Strategist from 2018 to 2019. Following that, he was a Senior Digital Marketing Executive at MakroCare for a brief period in 2020.
Education and Expertise
Shubham Kumar earned his Bachelor's degree in Engineering from Haldia Institute of Technology, studying from 2013 to 2017. Prior to that, he completed his Intermediate education at Delhi Public School, Ranchi, focusing on Mathematics and Computer Science from 2010 to 2012. His educational background supports his expertise in digital marketing, including SEO, SEM, and web analytics.
Skills in Digital Marketing
Shubham Kumar specializes in managing the technical aspects of digital marketing. He has developed and implemented successful Go To Market Strategies for the software and event industries. His skills include marketing data analysis and reporting, which contribute to informed decision-making processes. He is also proficient in brand management and content development.
Client Acquisition and Brand Management
In his previous roles, Shubham Kumar played a key role in client acquisition modeling, which enhanced his companies' abilities to attract and retain clients. He focuses on ensuring consistent and effective brand messaging, which is essential for maintaining brand integrity and recognition in competitive markets.