Shweta Gulaiya
About Shweta Gulaiya
Shweta Gulaiya serves as the Marketing Database Team Lead at The Economist, where she has worked since 2017. She holds a Bachelor's degree in Marketing from Delhi University and an MBA in Human Resources Management from Guru Gobind Singh Indraprastha University.
Work at The Economist
Shweta Gulaiya has been serving as the Marketing Database Team Lead at The Economist since 2017. In this role, she is responsible for overseeing the management and optimization of marketing databases. Her work focuses on leveraging analytics and data management to enhance marketing strategies. Based in Gurgaon, India, she has contributed to the organization's efforts in the publishing industry by effectively managing customer data and relationships.
Education and Expertise
Shweta Gulaiya holds a Bachelor's degree in Marketing/Marketing Management from Delhi University, where she studied from 2009 to 2012. She further advanced her education by obtaining a Master of Business Administration (MBA) in Human Resources Management from Guru Gobind Singh Indraprastha University, completing her studies from 2012 to 2014. Her educational background equips her with strong analytical skills and expertise in sales operations, essential for her current role.
Previous Work Experience
Before joining The Economist, Shweta Gulaiya worked at Cvent as a Sales Operations Senior Associate from 2014 to 2016. Her earlier experiences include internships at ONGC in 2013 and Manya Education Pvt. Ltd in 2012, where she gained insights into human resources and operations. These roles contributed to her understanding of customer relationship management and market research, which are vital in her current position.
Skills and Competencies
Shweta Gulaiya possesses strong skills in analytics, sales operations, and market research. Her expertise in Salesforce and data management is crucial for her responsibilities in marketing database management. Additionally, her background in customer relationship management supports her leadership in managing marketing databases effectively. These skills enable her to analyze customer data and enhance marketing strategies.
Background
Shweta Gulaiya completed her early education at St. George's School, where she studied Business/Commerce from 1995 to 2009. This foundational education laid the groundwork for her subsequent studies in marketing and human resources. Her diverse educational background and work experiences have shaped her career in marketing and database management.