Sophia Bradford
About Sophia Bradford
Sophia Bradford is a Senior Picture Editor at The Economist, where she has worked since 2009, contributing to visual storytelling in both digital and print media. With over two decades of experience in picture editing and research, she has a strong background in social media integration within editorial contexts.
Work at The Economist
Sophia Bradford has been employed at The Economist since 2009, currently serving as Senior Picture Editor. In this role, she has contributed to the visual storytelling and narrative development for both digital and print media. Prior to her current position, she worked as a Senior Picture Researcher at The Economist from 1998 to 2007. Her extensive tenure at the publication spans over 15 years, during which she has developed a deep expertise in picture editing and research.
Education and Expertise
Sophia Bradford holds a Bachelor of Arts (BA) in Humanities/Humanistic Studies from the University of the West of England. She furthered her education with a Postgraduate Certificate in Printing and Publishing from the London School of Printing and Publishing. Additionally, she completed a course in Strategic Social Media Management at Digital Mums from 2015 to 2016. Her educational background supports her expertise in picture editing and the integration of social media within editorial contexts.
Background in Picture Research
Before joining The Economist, Sophia Bradford worked as a Picture Researcher at BBC Worldwide from 1997 to 1998. This role contributed to her foundational skills in picture research, which she later applied in her positions at The Economist. Her career in picture editing and research spans over two decades, showcasing her extensive experience in the field.
Social Media Integration Skills
Sophia Bradford possesses a strong understanding of how to integrate social media within editorial contexts. This skill enhances the reach and engagement of visual content, allowing for effective communication of narratives through various platforms. Her training in Strategic Social Media Management complements her work in picture editing, enabling her to adapt to the evolving landscape of media consumption.