Tamsin Larcombe Dip Idm
About Tamsin Larcombe Dip Idm
Tamsin Larcombe is the Head of Marketing (Retention) for In-Life Global Subscriber Engagement at The Economist, where she has worked since 2021. She possesses extensive experience in marketing strategy, customer lifecycle management, and stakeholder engagement, having previously held various marketing leadership roles at Which? and Hearst Magazines.
Work at The Economist
Tamsin Larcombe has been serving as the Head of Marketing (Retention) for In-Life Global Subscriber Engagement at The Economist since 2021. In this role, she has developed a data-led, multi-channel lifecycle marketing strategy aimed at enhancing subscriber engagement across The Economist's digital ecosystem. Her focus includes maximizing the value subscribers derive from their subscriptions through effective subscriber proposition and benefits development.
Previous Experience at Which?
Prior to her current position, Tamsin Larcombe held multiple roles at Which? from 2013 to 2020. She initially served as Head of Marketing for one year before transitioning to Head of Marketing: CRM & Member Communications for five years. She then took on the role of Head of Marketing: Member & Supporter Engagement (Retention) for 11 months. Her tenure at Which? allowed her to refine her skills in customer lifecycle management and strategic marketing.
Professional Background in Marketing
Tamsin Larcombe's marketing career includes significant roles at various organizations. She worked as Head of Direct Marketing at Hearst Magazines from 2011 to 2013 and as Direct Marketing Manager at Cosmos Holidays from 2004 to 2005. Additionally, she was a Subscription Marketing Executive at The National Magazine Company from 2000 to 2004. This diverse experience has equipped her with a strong foundation in both commercial and not-for-profit marketing sectors.
Education and Expertise
Tamsin Larcombe holds a BA (Hons) in Media Practices with Journalism from the University of Luton, completed between 1996 and 1999. She has furthered her education with various qualifications, including an IDM Diploma in Direct and Digital Marketing from the Institute of Direct Marketing, a Pathway to Leadership Excellence from Henley Business School, and a program in Innovation & Product Development from Design Sprint Academy. Her educational background supports her extensive expertise in transformation, change management, and data-driven marketing strategies.
Achievements in Marketing Strategy
Tamsin Larcombe has a proven track record in managing customer revenues exceeding £80 million through strategic marketing initiatives. She specializes in customer acquisition, engagement, retention, and loyalty, demonstrating a customer-first approach in her marketing strategies. Her ability to develop and implement data and insight-led commercial strategies has significantly contributed to her success in enhancing subscriber engagement and optimizing return on investment.