Tom Mc Cave
About Tom Mc Cave
Tom Mc Cave is the Vice President of Performance Marketing at The Economist, where he has worked since 2023. He has extensive experience in marketing, having held various roles at The Economist and other organizations, with a strong focus on both brand and performance marketing.
Current Role at The Economist
Tom Mc Cave serves as the Vice President of Performance Marketing at The Economist, a position he has held since 2023. In this role, he focuses on enhancing marketing strategies to optimize performance and drive audience engagement. His responsibilities include overseeing marketing initiatives that align with the organization's goals and objectives.
Previous Experience at The Economist
Prior to his current role, Tom Mc Cave worked at The Economist in various capacities. He served as Acquisition Director for Global Audience Prospecting from 2018 to 2023, where he was responsible for developing strategies to acquire new audiences. Additionally, he held the position of Associate Publisher for The World Ahead from 2019 to 2023, contributing to the publication's content and audience outreach efforts.
Marketing Career Background
Tom Mc Cave has a diverse marketing background, having worked at Melcrum as Head of Marketing from 2001 to 2004 and at Thomson Reuters as Marketing Manager from 2004 to 2011. His experience spans over two decades, with a strong emphasis on both brand and performance marketing. He has managed P&L responsibilities and has demonstrated a commitment to executional excellence in his marketing strategies.
Education and Qualifications
Tom Mc Cave studied at the University of Leicester, where he earned a BA (Hons) in English with Media, focusing on American Literature from 1992 to 1995. He also attended The Leys School in Cambridge, where he studied French and Drama, achieving proficiency in English language from 1987 to 1992. His educational background supports his expertise in communication and media.
Skills and Professional Focus
Tom Mc Cave possesses a broad skill set that includes strategic planning and executional excellence, which are essential for driving business growth. He has a strong focus on learning and teaching, aimed at enhancing team motivation and development. His experience in both domestic and international marketing reflects his versatile approach to addressing market challenges.