Tuba Malik
About Tuba Malik
Tuba Malik is a Media Planning and Operations Manager currently working at The Economist in London. She has a background in media strategy and planning, with previous roles at PHD and OMD EMEA.
Current Role in Media Planning and Operations
Tuba Malik currently serves as the Media Planning and Operations Manager at The Economist, a position she has held since 2023. In this role, she is responsible for overseeing media planning strategies and operational processes within the organization. Her experience in media management contributes to the effective execution of campaigns and initiatives at The Economist.
Previous Experience at The Economist
Prior to her current role, Tuba Malik worked at The Economist as a Media Strategist from 2022 to 2023. During her tenure, she focused on developing media strategies that aligned with the organization's goals. This role allowed her to enhance her skills in media analysis and strategic planning.
Career at PHD
Tuba Malik has extensive experience at PHD, where she held multiple positions. She started as an Account Executive from 2018 to 2019, then progressed to a Programmatic Planner from 2019 to 2021, and later became a Senior Planner from 2021 to 2022. Her roles involved managing client accounts and developing programmatic advertising strategies, showcasing her growth in the media planning sector.
Educational Background
Tuba Malik completed her Bachelor’s Degree in Business Management with a focus on International Business at the University of Westminster from 2013 to 2017, achieving a 2.1 classification. Earlier, she attended Burntwood School/Sixthform, where she completed her High School/A-levels from 2009 to 2013. Her educational background has provided her with a solid foundation in business principles.
Early Career Experience
Before her roles in media planning, Tuba Malik gained experience as a Finance Trainee at NHS England from 2015 to 2016. This position allowed her to develop financial skills and understand the operational aspects of a healthcare organization. Additionally, she worked as an Account Executive at OMD EMEA for a brief period in 2017, further establishing her career in media and account management.