Verity Barman
About Verity Barman
Verity Barman serves as the Marketing Manager for EMEA at The Economist, where she has worked since 2015. She oversees the marketing lifecycle for conferences in various sectors and manages a remote team while implementing diverse marketing strategies to enhance revenue and audience engagement.
Work at The Economist
Verity Barman has been serving as the Marketing Manager for EMEA at The Economist since 2015. In this role, she oversees the complete marketing lifecycle for conferences across various industries, including sustainability, healthcare, legal, finance, innovation, and technology. Her responsibilities include developing marketing strategies that enhance revenue from ticket sales while ensuring high audience seniority and product satisfaction. Barman's tenure at The Economist spans nine years, during which she has contributed significantly to the organization's marketing efforts.
Marketing Management Responsibilities
In her position, Verity Barman manages a team of three direct reports, coordinating their efforts to achieve marketing objectives. She utilizes a comprehensive range of marketing channels, including email, print, public relations, social media, pay-per-click advertising, telemarketing, digital advertising, content marketing, media partnerships, programmatic advertising, and search engine optimization. Her approach ensures a multifaceted strategy that addresses various aspects of marketing and audience engagement.
Project Management Skills
Verity Barman is experienced in managing multiple projects simultaneously, often under time-sensitive deadlines. She maintains a focus on delivering high-quality output across all marketing initiatives. Her ability to juggle various responsibilities while ensuring effective project execution is a key aspect of her role at The Economist.
Industry Expertise
Barman's expertise spans several industries, including sustainability, healthcare, legal, finance, innovation, and technology. This diverse background allows her to tailor marketing strategies to meet the unique needs of each sector, enhancing the effectiveness of her campaigns and initiatives.