Denny Young
About Denny Young
Denny Young serves as the President of The Elevation Group, where he leverages his expertise in sports sponsorships and music management. He has a notable history in motorsport marketing, having managed sponsorship platforms for multiple NASCAR championships and received an Emmy Award for his work on a PBS documentary series.
Current Role at The Elevation Group
Denny Young serves as President of The Elevation Group, a position he has held since 2003. Under his leadership, the company has expanded its operations across multiple countries, including the United States, Canada, Australia, the United Kingdom, and Ireland. Young co-founded the Elevation Group in 2002, and he has played a significant role in developing various business segments, including Elevation Festivals and the Elevation Recording Group. His strategic direction has contributed to the firm's growth and recognition in the industry.
Education and Expertise
Denny Young studied at Miami University, where he earned a Bachelor of Science degree in Mass Communication from 1984 to 1988. He also attended the Miami University John E. Dolibois European Center (MUDEC) in Luxembourg for seven months, focusing on International/Global Studies from 1986 to 1987. His expertise encompasses sports sponsorships, music management, large-scale live events, and motorsport marketing, which he has applied throughout his career.
Professional Background
Denny Young has a diverse professional background in the entertainment and sports marketing sectors. He worked at Belkin Productions as Director of Marketing from 1988 to 1992 in Chagrin Falls, Ohio. Following this role, he served as Senior Vice President at IMG from 1993 to 2002 in Cleveland, Ohio. His extensive experience in managing sponsorship platforms includes overseeing three NASCAR Cup Series championships and an Indianapolis 500 victory.
Achievements and Recognition
Denny Young has received notable recognition for his contributions to the industry. He was awarded an Emmy Award in 2011 for his work on the 'Music of Ireland' documentary series broadcast on PBS. Additionally, he has been acknowledged by the Sports Business Journal for executing 'Top NASCAR Sponsorship Activation Programs' in two different years. His leadership at The Elevation Group has led to several prestigious awards, including the NASCAR Marketing Achievement Award and multiple Irish Music Awards.
Key Projects and Initiatives
Throughout his career, Denny Young has been instrumental in various key projects and initiatives. He managed sponsor platforms for significant events, including three NASCAR Cup Series championships in 2014, 2015, and 2019, as well as an Indianapolis 500 victory in 2011. He played a crucial role in the creation of Elevation Festivals and the Elevation Recording Group, expanding the firm's music artist management business and enhancing its market presence.