Alisha Werbowski
About Alisha Werbowski
Alisha Werbowski is the Director of Sales and Partnerships at The Game Day, leveraging her extensive experience in sales and partnerships across various media platforms. She has held significant roles at companies such as CBS Radio, Pandora, and Q1Media, and has a strong educational background in communication and media studies.
Current Role at The Game Day
Alisha Werbowski serves as the Director of Sales and Partnerships at The Game Day, a position she has held since 2023. In this role, she develops and implements partnership sales strategies aimed at major US sports sponsors and sports book operators. Her focus on creating customized solutions leverages cutting-edge, data-driven techniques to enhance sales and partnership outcomes.
Previous Experience in Sales and Partnerships
Werbowski has extensive experience in sales and partnerships across various organizations. She worked at CBS Radio as a Senior Sales Executive from 2002 to 2010, focusing on media and sponsorships in the Portland, Oregon area. Following this, she held the role of Senior Sales Executive for Brand and Agency Partnerships at Pandora from 2010 to 2019. She then transitioned to Q1Media as a Business Development Manager from 2019 to 2022, before taking on the position of Head of Brands and Partnerships at Curastory in 2022.
Event Production and Activation Experience
In addition to her sales roles, Werbowski has experience in event production and activation. She served as the Executive Event Producer and Partnership and Activation Director for TEDxPortland in 2022. This role involved coordinating events and managing partnerships, contributing to her broad skill set in the media and sponsorship landscape.
Educational Background in Communication and Media
Werbowski has a solid educational foundation in communication and media studies. She studied at Portland State University, where she earned a Bachelor of Science in Speech Communication from 1999 to 2003. Additionally, she attended Mt. Hood Community College, focusing on Radio Broadcasting and Multimedia, and achieved an Additional Associates Degree from 1999 to 2000.
Collaborative Approach in the Industry
Alisha Werbowski is known for her collaborative style, which emphasizes alignment with industry leaders, athletes, celebrities, talent agencies, top brands, and advertising firms. This approach has enabled her to build strong partnerships and drive successful sales strategies throughout her career.