David Smith
About David Smith
David Smith is a Commercial Director with extensive experience in digital marketing and operations within the online gaming and entertainment sectors. He has held various leadership roles and possesses a strong background in web analytics, lead generation, and performance metrics.
Current Role at The Game Day
David Smith serves as the Commercial Director at The Game Day, a position he has held since 2023. In this role, he is responsible for overseeing commercial strategies and initiatives that drive growth and engagement within the organization. His expertise in lead generation and conversion strategies supports The Game Day's objectives in the competitive landscape of online gaming and entertainment.
Previous Experience in Digital Marketing
Prior to his current role, David worked as the Digital Marketing Director at San Manuel Digital from 2015 to 2016. During his tenure, he focused on enhancing digital marketing strategies in the Greater Los Angeles Area. His experience also includes serving as the Head of Acquisition at Gamesys from 2014 to 2015, where he developed acquisition strategies for the US market.
Education and Academic Background
David holds a Bachelor of Arts degree from the University of California, Los Angeles (UCLA), where he studied Sociology and Business Administration and was recognized on the Dean's List. He furthered his education at NYU Stern School of Business, focusing on Marketing and Marketing Management. His academic background provides a strong foundation for his career in marketing and business strategy.
Expertise in Marketing and Strategy
David has developed extensive expertise in web analytics, marketing tools, and performance metrics throughout his career. He has a strong commitment to using data-driven approaches to quantify performance and results. His experience spans various sectors, including online gaming, entertainment, and finance, where he has led initiatives in ROI/P&L analysis and conversion strategies.
Leadership Roles in Previous Companies
David has held several leadership positions in various organizations. He served as VP of Operations at John Aaroe Group from 2015 to 2017, focusing on international luxury properties. He also worked as the Head of Commercial for Better Collective from 2019 to 2022, where he contributed to the company's growth in the US market. His role as VP of Marketing at SportsDataIO from 2022 to 2023 further highlights his capabilities in marketing leadership.