Melissa Kennedy
About Melissa Kennedy
Melissa Kennedy serves as the VP of Marketing & PR at The Game Day, where she applies her extensive experience in media and communications to drive revenue growth. With a background that includes an EMMY® Award and leadership roles at Comcast Advertising and Verizon, she is recognized for her strategic vision and ability to enhance brand visibility.
Work at The Game Day
Melissa Kennedy serves as the Vice President of Marketing & PR at The Game Day, a position she has held since 2022. Based in the New York City Metropolitan Area, she focuses on enhancing the company's media presence and developing innovative marketing strategies. Her role involves driving revenue growth through next-generation strategies and elevating the brand's visibility in a competitive market.
Education and Expertise
Melissa Kennedy earned her Bachelor of Arts degree in Communications/Journalism from Shippensburg University of Pennsylvania, where she studied from 1986 to 1990. Her educational background provides a strong foundation for her career in marketing and public relations. She is recognized as an industry thought leader, known for her holistic vision and business acumen.
Background
Prior to her current role, Melissa Kennedy worked at Comcast Advertising as Senior Director of Communications from 2014 to 2021. She also held the position of Vice President of Marketing Communications at CN8, The Comcast Network, from 2003 to 2009. In 2023, she began working as a Marketing & Communications Consultant at Verizon, further expanding her expertise in the field.
Achievements
Melissa Kennedy has received recognition for her work, including an EMMY® Award for her contributions as a producer. She has a proven track record of launching media segments and shows that generate millions of impressions, showcasing her ability to craft compelling content and innovative narratives that enhance brand visibility.