Olivia Witherite, MBA
About Olivia Witherite, MBA
Olivia Witherite, MBA, serves as the Vice President and Head of Digital Strategy & Marketing at The Game Day. With over a decade of experience in social media strategy and marketing, she has held various roles in notable organizations and has been recognized for her contributions to the sports industry.
Current Role at The Game Day
Olivia Witherite serves as the Vice President, Head of Digital Strategy & Marketing at The Game Day. She has held this position since 2023, contributing to the company's digital marketing efforts in New York, New York. In her role, she focuses on developing and implementing digital strategies that enhance the brand's online presence and engagement.
Previous Experience at The Athletic
Prior to her current role, Witherite worked at The Athletic in various capacities. She was the Digital Marketing Manager from 2019 to 2020, where she managed marketing initiatives. She later served as Senior Manager, Social in 2021 for two months and as Manager, Social Engagement from 2020 to 2021. Her tenure at The Athletic involved enhancing social media strategies and engagement.
Education and Expertise
Witherite earned her Master of Business Administration (MBA) from The Johns Hopkins University - Carey Business School, studying Marketing from 2020 to 2023. She also serves as a Graduate Teaching Assistant at the same institution, where she supports students in their academic pursuits. Her educational background complements her extensive experience in digital marketing and strategy.
Background in Digital Marketing and Social Media
With over a decade of experience, Witherite has developed expertise in social media strategy, team leadership, branding, and marketing, particularly within the sports and startup sectors. She has worked with various organizations, including MASN, where she held positions such as Social Media Director and Senior Director of Digital & Marketing. Her work includes developing digital strategies for clients across different industries.
Recognitions and Honors
Olivia Witherite has received recognition for her contributions to the sports industry. She was honored by Hashtag Sports and Front Office Sports for her work and was named a 'Creator of Color' by Hashtag Sports in 2021. These accolades reflect her impact and commitment to advancing digital marketing within the sports sector.