Danica Abarquez
About Danica Abarquez
Danica Abarquez is a Senior Marketing Associate at The George Washington University, where she has worked since 2019. She has a background in digital marketing and communications, with previous roles at Fishbowl Inc., Studio Theatre, and Virginia Commonwealth University.
Current Role at The George Washington University
Danica Abarquez serves as a Senior Marketing Associate at The George Washington University. She has held this position since 2019, contributing to various marketing initiatives within the institution. Her role involves developing and implementing marketing strategies to enhance the university's visibility and engagement with prospective students and the community.
Previous Experience in Digital Marketing
Prior to her current role, Danica Abarquez worked at Fishbowl Inc. as a Digital Marketing Specialist and later as a Digital Marketing Account Manager. Her tenure at Fishbowl Inc. spanned from 2017 to 2019, during which she focused on digital marketing strategies and account management in Alexandria, Virginia. This experience provided her with a strong foundation in digital marketing practices.
Background in Theatre and Marketing
Danica Abarquez has a background in both theatre and marketing, having studied at Virginia Commonwealth University. She earned a Bachelor of Science in Marketing and a Bachelor of Arts in Theatre Performance from 2012 to 2016. This dual focus has equipped her with unique skills applicable to her marketing roles, particularly in the arts and educational sectors.
Experience in Arts Marketing
Danica Abarquez has extensive experience in arts marketing, having worked at Studio Theatre as a Marketing and Communications professional from 2016 to 2017. In this role, she was responsible for promoting theatrical productions and engaging with audiences in the Washington D.C. Metro Area. Her work in this field reflects her commitment to the arts and effective communication strategies.
Early Career at Virginia Commonwealth University
Before transitioning into marketing roles, Danica Abarquez worked as a Marketing & Administrative Assistant for TheatreVCU at Virginia Commonwealth University from 2013 to 2016. This position allowed her to gain valuable experience in administrative support and marketing within an academic setting, laying the groundwork for her future career in marketing.