Josh Schimmerling
About Josh Schimmerling
Josh Schimmerling serves as the Director of Marketing at The George Washington University, a position he has held since 2020. With a background in marketing and creative services, he has played a significant role in various initiatives, including the university's bicentennial website and COVID-19 response.
Work at The George Washington University
Josh Schimmerling has served as the Director of Marketing at The George Washington University since 2020. In this role, he collaborates with various professionals, including marketing specialists, graphic designers, digital content strategists, and the Drupal technical team. His responsibilities include prioritizing and mapping out marketing deliverables. He reports directly to the interim Vice President for Communications and Marketing, ensuring alignment with the university's strategic goals.
Previous Experience at The George Washington University
Prior to his current role, Josh Schimmerling worked at The George Washington University as the Managing Director of Client Services from 2004 to 2020. During his 16 years in Marketing and Creative Services, he played a significant role in various projects, including overseeing the development of a website for the university's bicentennial. His experience in this position laid the foundation for his current leadership in marketing initiatives.
Leadership and Team Management
In his current position, Josh Schimmerling leads a newly formed team of direct reports following an internal reorganization in October 2020. His focus is on creating innovative web, print, and digital marketing content. This leadership role emphasizes collaboration and strategic planning to enhance the university's marketing efforts.
Crisis Management and Response
Josh Schimmerling successfully managed the execution of George Washington University's visual response to the COVID-19 pandemic. He launched a dedicated website within 24 hours to address the urgent communication needs of the university community during the crisis. This rapid response showcased his ability to adapt and implement effective marketing strategies in challenging situations.
Education and Expertise
Josh Schimmerling studied at The George Washington University, where he earned a Master of Arts in Higher Education Administration from 2004 to 2006. He also obtained a Bachelor of Business Administration in Marketing from The George Washington University School of Business, completing his studies from 2000 to 2004. His educational background provides a strong foundation for his expertise in marketing and higher education administration.