Leslie Philpot Ogus
About Leslie Philpot Ogus
Leslie Philpot Ogus serves as the Director of Licensing at The George Washington University, where she has worked since 2013. She manages relationships with over 130 licensees and leads marketing strategies for licensed merchandise.
Work at The George Washington University
Leslie Philpot Ogus has held the position of Director of Licensing at The George Washington University since 2013. In this role, she oversees relationships with over 130 licensees, ensuring the proper use of the university's trademarks. Additionally, she leads the marketing strategy for licensed merchandise, utilizing social media, web platforms, and campus events to enhance visibility. Ogus also negotiates contract terms with the Office of General Counsel to authorize third-party use of university marks. Prior to her current role, she served as Project Manager in Marketing & Creative Services since 2011, focusing on new retail opportunities to strengthen the university's brand presence.
Education and Expertise
Leslie Philpot Ogus earned a Bachelor of Science degree in Communication from Arizona State University, where she studied from 2002 to 2006. She furthered her education at The George Washington University, obtaining a Master of Professional Studies in Publishing from 2010 to 2012. This academic background equips her with the skills necessary for her roles in marketing, licensing, and brand management within the university setting.
Background
Before her current roles at The George Washington University, Leslie Philpot Ogus worked as Operations & Special Projects Brand Manager from 2008 to 2011. She also gained experience as a Project Manager at STG Media Corp for one year, from 2007 to 2008. Earlier in her career, she interned at CBS News as a Community Relations Intern in 2006, where she contributed to community engagement efforts in the Phoenix, Arizona area.
Achievements in Licensing and Marketing
In her capacity as Director of Licensing, Leslie Philpot Ogus is responsible for developing strategies aimed at increasing royalties for the university's licensing program. Her leadership in marketing strategy for licensed merchandise has involved innovative approaches through various channels, including social media and campus events, to promote the university's brand effectively.