Mark De Long
About Mark De Long
Mark De Long serves as the Enrollment Marketing & Communications Director at The George Washington University, where he has worked since 2016. He holds a Master's degree in Communication from Georgia State University and a Graduate Certificate in Data Science from The George Washington University, reflecting his commitment to data-driven marketing strategies.
Work at The George Washington University
Mark De Long has served as the Enrollment Marketing & Communications Director at The George Washington University since 2016. In this role, he focuses on enhancing recruitment efforts and improving customer service experiences. He collaborates with teams within Undergraduate Admissions and various campus partners to align marketing strategies with university enrollment goals. His position involves engaging with technology vendors to support the university's technology systems.
Education and Expertise
Mark De Long studied at Georgia State University, where he earned a Master of Arts in Communication from 2010 to 2013. He also holds a Bachelor of Arts in Communications from Oglethorpe University, completed from 2000 to 2003. Additionally, he obtained a Graduate Certificate in Data Science from The George Washington University from 2020 to 2021. His expertise includes developing comprehensive marketing plans that integrate various strategies such as search, print, email, web content, and social media.
Previous Work Experience
Prior to his current role, Mark De Long worked at Agnes Scott College as the Director of Enrollment Marketing from 2011 to 2016. He also held the position of Director of Publications at Oglethorpe University from 2003 to 2008 and served as an Adjunct Instructor at the same institution in 2015. Earlier in his career, he worked as a Writer/Editor at the Georgia Institute of Technology from 2008 to 2011.
Commitment to Data-Driven Strategies
Mark De Long is currently expanding his knowledge in data science, demonstrating his commitment to integrating data-driven strategies into marketing and communications. This focus on data science supports his role in developing effective marketing initiatives that align with enrollment objectives.