Samantha Coughlin
About Samantha Coughlin
Samantha Coughlin serves as the Marketing and Program Coordinator at George Washington University, where she has worked since 2014. She holds a Master of Science in Leadership from George Washington University and a Bachelor of Science in Public Administration from George Mason University.
Work at The George Washington University
Samantha Coughlin has served as the Marketing and Program Coordinator at The George Washington University since 2014. In this role, she communicates directly with prospective applicants through various channels, ensuring they receive accurate information about the Executive Leadership Doctoral Program. Her responsibilities include developing tools to track metrics and providing regular reporting to faculty directors regarding the status of prospective students. She coordinates class observations and connects prospective students with alumni to enhance the recruitment process. Additionally, she has developed a comprehensive marketing and recruitment plan specifically for the Executive Leadership Doctoral Program.
Education and Expertise
Samantha Coughlin earned her Master of Science in Leadership from The George Washington University, completing her studies from 2014 to 2016. Prior to this, she obtained a Bachelor of Science in Public Administration and Management from George Mason University, where she studied from 2009 to 2013. Her educational background equips her with the knowledge and skills necessary for her role in marketing and program coordination within higher education.
Previous Work Experience
Before her current position at The George Washington University, Samantha Coughlin worked as a Client Services Representative at George Mason University from 2012 to 2013. This role provided her with experience in client interaction and service delivery, which she has applied in her current position to enhance communication with prospective students.
Marketing and Recruitment Initiatives
In her role at The George Washington University, Samantha Coughlin is responsible for identifying opportunities for cross-promotion and cost-efficiencies in marketing efforts for the Executive Leadership Doctoral Program. She has developed a comprehensive marketing and recruitment plan aimed at attracting prospective students and enhancing the visibility of the program.