Alicia Federico Criniti
About Alicia Federico Criniti
Alicia Criniti is the Senior VP of Marketing at The Granite Group, known for leading the successful rebranding of The Ultimate Bath Store to Sink & Spout.
Alicia Criniti - Senior Vice President of Marketing
Alicia Criniti currently serves as the Senior Vice President of Marketing. In her role, she has spearheaded various strategic initiatives aimed at enhancing the company's market presence and brand identity. Her leadership is instrumental in driving marketing efforts that align with the company's overarching business goals.
Alicia Criniti - Rebranding Initiative for The Granite Group
Alicia Criniti led the rebranding initiative for The Granite Group's retail showrooms. Under her leadership, the showrooms transitioned from The Ultimate Bath Store to a new brand name: Sink & Spout. This rebranding effort was designed to symbolize collaboration and endless possibilities, in line with the company's growth and future direction.
Sink & Spout Rebranding Strategy
The move to rebrand the retail showrooms of The Granite Group from The Ultimate Bath Store to Sink & Spout was a strategic decision by Alicia Criniti. She chose the new name and logo to embody the essence of collaboration and the infinite potential within the showroom business. The rebranding aims to reflect the ongoing innovation and continued expansion of the business.
Alicia Criniti on Innovation and Growth in Showroom Business
Alicia Criniti has expressed enthusiasm about the rebranding of The Granite Group's showrooms to Sink & Spout. She believes the new branding highlights the innovation and growth of the showroom business. The updated branding is seen as a platform to demonstrate the company's commitment to evolving with market trends and customer needs.