Adam Eshman
About Adam Eshman
Adam Eshman is the Director of E-Commerce and Digital Marketing at The Hillman, where he has worked since 2019. He has extensive experience in marketing and e-commerce, previously holding senior roles at OROS Apparel and Luxottica, and has a degree in Business Administration from the University of Cincinnati.
Work at The Hillman Group
Adam Eshman serves as the Director of E-Commerce and Digital Marketing at The Hillman Group, a position he has held since 2019. In this role, he has led significant projects, including the website redesign for both Hillman U.S. and Hillman Canada, successfully launching new websites in each market within four months. He has focused on enhancing the online customer experience by training internal teams on new e-commerce solutions and site optimizations, which streamline online product sales.
Previous Experience in E-Commerce and Marketing
Prior to his current role, Adam Eshman worked at OROS Apparel as the Senior Director of Marketing & E-Commerce from 2016 to 2019. He also held positions at Luxottica, where he served as Senior Manager of Mobile Strategy and eCommerce for Sunglass Hut North America from 2013 to 2016. His experience includes driving a sales increase of over 170% compared to the previous year and implementing innovative site features to enhance customer interaction.
Education and Expertise
Adam Eshman earned a Bachelor of Arts in Business Administration with a focus on Marketing and Real Estate from the University of Cincinnati, where he studied from 1999 to 2004. His educational background provides a solid foundation for his expertise in e-commerce and digital marketing, allowing him to effectively manage financial forecasts, marketing budgets, and operational costs in his professional roles.
Career Development and Skills
Adam Eshman's career began at Empower MediaMarketing, where he worked as a Local Broadcast Strategist from 2005 to 2007 and later as a Digital Media Strategist from 2007 to 2010. He developed skills in digital media strategy and local broadcast planning, which contributed to his comprehensive understanding of marketing dynamics. His role at Luxottica as Senior Web and eCommerce Analyst involved standardizing reporting frameworks and improving operational efficiencies, showcasing his analytical capabilities.