Dan Smercina
About Dan Smercina
Dan Smercina serves as the Vice President of Marketing at The Hillman Group, where he has worked for 19 years. He has expertise in managing brands and channels in the Consumer Durable and Packaged Goods industries, with a strong background in strategic planning and organizational development.
Work at The Hillman Group
Dan Smercina has served as the Vice President of Marketing at The Hillman Group since 2005. In this role, he oversees marketing strategies and initiatives that support the company's diverse portfolio of products. His leadership contributes to the company's growth and market presence within the Consumer Durable and Packaged Goods industries. Based in the Cincinnati, Ohio area, Smercina has been instrumental in managing multiple brands and channels, ensuring alignment with overall business objectives.
Education and Expertise
Dan Smercina earned a Bachelor of Fine Arts (B.F.A.) degree in Communication from Kent State University. His educational background provides a foundation for his expertise in strategic planning and organizational development. Smercina's skills are focused on enhancing revenue and operating income growth, making him a valuable asset in the marketing field.
Background
Prior to his current role, Dan Smercina held several key positions in the marketing and product management sectors. He worked at Newell Brands as Vice President of Marketing from 2001 to 2005, and before that, he was a Product Manager at Moen Incorporated from 1991 to 1997. Additionally, he served as Vice President of the Decorative Trim Business Unit at Ingersoll Rand Security Technologies from 1997 to 2001. His diverse background has equipped him with a comprehensive understanding of market dynamics.
Achievements
Dan Smercina has demonstrated significant leadership and team-building capabilities throughout his career. His experience includes managing mergers and acquisitions, which have contributed to company growth and enhanced market presence. Smercina's ability to foster effective communication and decision-making within teams has been a key factor in his success in various leadership roles.