Fern Richardson
About Fern Richardson
Fern Richardson is a Senior Channel Marketing Manager with extensive experience in channel marketing across various industries, including healthcare and consumer goods. She holds a JD from Chapman University and has held multiple managerial roles in marketing, demonstrating a strong background in both product and segment marketing.
Current Role at The Hillman Group
Fern Richardson serves as the Senior Channel Marketing Manager at The Hillman Group, a position she has held since 2021. In this role, she focuses on developing and implementing marketing strategies that enhance the company's channel partnerships. Her extensive experience in channel marketing allows her to effectively engage with various stakeholders and drive growth within the organization.
Previous Experience in Marketing
Fern Richardson has held several marketing positions across different companies. She worked as a Channel Marketing Manager at Spectrum Brands, Inc. from 2015 to 2017, and as a Segment Marketing Manager at WESCO Distribution from 2019 to 2021. Additionally, she was the Marketing Manager at Kellogg Garden Products from 2011 to 2013 and served as the Product Marketing Manager at the same company from 2013 to 2015. Her roles have involved developing marketing strategies tailored for wholesale customers and managing product marketing initiatives.
Educational Background
Fern Richardson studied at Chapman University, where she earned her Juris Doctor (JD) degree from the School of Law between 2003 and 2006. Prior to that, she completed her Bachelor of Arts (BA) at California State University-Northridge from 2000 to 2003. Her legal education provides a strong foundation that complements her marketing expertise.
Experience as Research Assistant
Fern Richardson worked as a Research Assistant at Chapman University from 2004 to 2006. During her two years in this role, she gained valuable experience in research methodologies and academic writing, which contributed to her analytical skills in her subsequent marketing career.
Diverse Marketing Expertise
Fern Richardson possesses extensive experience in channel marketing across various industries, including healthcare and consumer goods. Her background includes roles that emphasize both product and segment marketing, showcasing her versatility and ability to adapt marketing strategies to different market needs.