Jordan Seto
About Jordan Seto
Jordan Seto serves as the Marketing Manager for Brand Design at The Honest Kitchen, where he has worked since 2020. With a background in marketing and brand strategy, he has held various roles in the industry, contributing to significant revenue growth through innovative product packaging and market strategies.
Work at The Honest Kitchen
Jordan Seto has been employed at The Honest Kitchen since 2020, currently holding the position of Marketing Manager, Brand Design. In this role, he directs a team of creative vendors and consultants, including packaging and branding agencies, copywriters, illustrators, and graphic designers. His responsibilities include developing go-to-market strategies for new product lines and entering new market segments through comprehensive market research. Prior to his current role, he served as Marketing Specialist and Marketing Coordinator at The Honest Kitchen from 2018 to 2020 and 2016 to 2018, respectively.
Education and Expertise
Jordan Seto earned a Bachelor of Business Administration (BBA) with a focus on Marketing from the University of San Diego. His educational background provides a foundation for his expertise in marketing strategies and brand design. This knowledge has been applied throughout his career, particularly in his roles at The Honest Kitchen, where he has developed strategies that have significantly impacted the company's revenue.
Background
Jordan Seto's professional background includes various marketing and event coordination roles prior to his tenure at The Honest Kitchen. He worked as a Special Events and Marketing Coordinator at GEM - Gaslamp Event Management, Inc. in 2014, and as a Marketing and Events Intern at the Hillcrest Business Association in 2015. He also held positions as a Social Media and Event Intern at the Del Mar Village Association and as a Marketing & Events Coordinator at Cypress Magazines. These experiences contributed to his skill set in marketing and event management.
Achievements
During his time at The Honest Kitchen, Jordan Seto led the creative strategy and development of new product packaging for the 2020-21 period. This initiative resulted in a projected annual revenue increase of $17.3 million. His ability to direct teams and manage creative projects has been a significant factor in achieving strategic marketing objectives and meeting the goals of key stakeholders.