Maria Reitan
About Maria Reitan
Maria Reitan is a seasoned strategist with extensive experience in marketing and communications, particularly in brand strategy and crisis management. She has held leadership roles at various organizations, including Carmichael Lynch Spong and WCCO-TV, and currently works as a Communications Strategist at i.e. network.
Current Role at i.e. network
Maria Reitan has been serving as a Communications Strategist at i.e. network since 2018. In this role, she focuses on developing and implementing communication strategies that align with the organization's goals. Her work involves collaborating with various teams to enhance brand messaging and audience engagement.
Previous Experience at Carmichael Lynch Spong
Maria Reitan worked at Carmichael Lynch Spong from 2003 to 2014, holding the positions of Senior Principal, Lifestyle Marketing Chair, and Director of Practice Development. During her 11 years in Minneapolis, she contributed to the agency's reputation by leading integrated marketing teams and delivering award-winning campaigns.
Background in News Directing
Maria Reitan has a background in news directing, having served as News Director at WCCO-TV from 2002 to 2003 and at WHAS TV from 1997 to 2001. Her experience in these roles provided her with a strong foundation in media management and communication strategies.
Education and Expertise in Journalism
Maria Reitan earned a Bachelor of Arts in Journalism from the University of North Carolina at Chapel Hill. Her education has equipped her with the skills necessary for effective communication, particularly in marketing to women and brand strategy development.
Specialization in Marketing and Crisis Management
Maria Reitan specializes in crisis and issues management, providing executive thought leadership and media coaching. She emphasizes the importance of understanding the audience to determine effective communication strategies, believing that communication starts with listening.