Rick Kupchella
About Rick Kupchella
Rick Kupchella is the Founder and CEO of the i.e. network, where he has focused on enhancing client conversion rates through strategic content campaigns since 2008. He has over 20 years of experience in broadcast journalism as a news anchor and investigative reporter, and he actively contributes to various industries through digital strategies and storytelling.
Current Role at the i.e. network
Rick Kupchella serves as the Founder and CEO of the i.e. network, a position he has held since 2008. Under his leadership, the organization focuses on enhancing client engagement through strategic content campaigns. Kupchella aims to help clients achieve record-setting conversion rates and significant increases in site visits and qualified leads. His work involves collaborating with a team of career journalists, including Emmy-winning storytellers, to drive business growth across various industries.
Education and Expertise
Rick Kupchella studied at Murray State University, where he earned a Bachelor of Science degree in Political Science and Broadcast Journalism from 1982 to 1986. His educational background laid the foundation for his extensive career in journalism and media. Kupchella has developed expertise in digital strategies, content marketing, and storytelling, which he applies to help organizations enhance their communication and outreach efforts.
Background in Journalism
Kupchella has a robust background in journalism, having worked as a news anchor and reporter at KARE Television for over 20 years, from 1989 to 2009. His experience includes serving as an Emmy award-winning investigative reporter, with a career that spans major media markets in New York and Washington, D.C. Throughout his career, he has conducted approximately 50,000 interviews, contributing to thousands of stories and showcasing his commitment to storytelling and critical thinking.
Board Membership and Leadership Roles
Rick Kupchella serves as a Board Member of The Nature Conservancy in the Upper Midwest, where he contributes to environmental conservation efforts. He is also a past president of The Minnesota Chapter of the Society of Professional Journalists. Additionally, he has held the position of Chairman of the Board for Smile Network International, demonstrating his commitment to community service and leadership within various organizations.
Authorship and Contributions
In addition to his work in media and business, Rick Kupchella has authored two children's books, collaborating with notable figures such as Former Chief Justice Sandra Day O'Connor, astronaut Sally Ride, and Olympic athlete Jackie Joyner-Kersee. He has also written articles on content strategy and digital strategy, sharing his insights and expertise with a broader audience. His contributions reflect his dedication to education and storytelling.