Amrita Das
About Amrita Das
Amrita Das is a professional in diversity, equity, and inclusion, currently serving on the De&I Team. She has held various leadership roles in marketing and business development across multiple organizations, including Jones Knowles Ritchie and Digitas UK, and co-founded initiatives aimed at supporting underrepresented founders in the tech industry.
Work at The ICE Network
Amrita Das has been actively involved with The ICE Network since 2014, serving as a committee member in a voluntary capacity. Her role focuses on initiatives that promote diversity, equity, and inclusion within the network. The ICE Network is dedicated to fostering an inclusive environment for entrepreneurs and businesses, and Das's contributions support this mission.
Education and Expertise
Amrita Das studied at the University of Oxford, where she earned a Master of Arts with Honours in Modern History from 1999 to 2002. In addition to her formal education, she holds multiple certifications in AI ethics and societal impact from institutions such as the Alan Turing Institute, Lund University, and the University of Edinburgh. Her expertise spans digital marketing, brand building, and diversity, equity, and inclusion strategies.
Background
Amrita Das has a diverse professional background, having worked in various roles across multiple organizations. She served as an Executive Director at Jones Knowles Ritchie in London for one year and held positions at Digitas UK, Burson-Marsteller, and WPP. Her experience includes global business direction, account management, and strategic project management in locations such as London, Shanghai, and Washington D.C.
Achievements
Amrita Das co-founded the All in Promise initiative, aimed at promoting diversity, equity, and inclusion in UK tech startups. She also launched the ICE Propel programme, specifically designed to support black founders. Additionally, she played a key role in the marketing launch plan for Noom's entry into the UK market and led branding efforts for The Coca Cola Company's innovation portfolio brands.
Professional Roles and Contributions
Das has held several significant roles throughout her career, including Chief Marketing Officer at The Careers & Enterprise Company and Managing Partner for Digital Products & Services at BBH London. She has served as a CMO and Board observer for La Fosse Associates and Futureproof, focusing on talent and technology services. As an ICF accredited executive coach, she provides guidance and mentorship to startup founders.