Katie Sullivan Porter
About Katie Sullivan Porter
Katie Sullivan Porter is the Head of Growth Marketing at Leadership Circle, with a background in marketing and advertising management across various companies. She has expertise in market research, brand identity, and strategic initiatives, and has held several marketing roles in organizations such as Verizon and Beddy's.
Current Role at Leadership Circle
Katie Sullivan Porter serves as the Head of Growth Marketing at Leadership Circle since 2024. In this role, she focuses on developing and executing strategic initiatives that align with business objectives. Her responsibilities include overseeing advertising budgets to ensure efficient resource allocation aimed at maximizing growth outcomes. She utilizes analytics to assess campaign performance and optimize marketing spend across various channels, including digital, social media, and email marketing.
Previous Experience in Marketing
Prior to her current position, Katie held several marketing roles across various organizations. She worked as the Director of Marketing at Beddy's for six months in 2023. Before that, she served as the Senior Product & Content Marketing Manager at Marin Software from 2022 to 2023. Her experience also includes roles as Digital Marketing Manager at Avalaunch Media and Influencer Marketing Program Manager at The Hut Group. These positions contributed to her proficiency in market research, brand identity maintenance, and strategic lead nurturing.
Educational Background
Katie Sullivan Porter completed her high school education at Timpanogos High School, earning a High School Diploma from 2003 to 2007. She then attended Utah Valley University, where she studied Theatre/Theatre Arts Management and obtained a Bachelor of Science (BS) degree from 2007 to 2012. This educational foundation has supported her career in marketing and advertising.
Expertise in Marketing Strategies
Katie possesses expertise in leveraging emerging technologies and trends to optimize marketing performance. She is proficient in market research and analysis, using insights to anticipate industry trends and understand competitors. Her skills include maintaining a cohesive brand identity through targeted advertising campaigns and strategic lead nurturing tactics, which are essential for success in rapidly evolving markets.
Career Progression and Roles
Katie's career in marketing has seen her take on various roles that highlight her growth in the field. She began her career as an Office Manager at Pugs, Inc. from 2013 to 2015, followed by a position as Production Stage Manager at Sundance Mountain Resort from 2013 to 2016. She then transitioned into digital marketing roles at Avalaunch Media and Utah Media Group, where she developed her skills in digital marketing management and strategy.