Fraser Williams
About Fraser Williams
Fraser Williams serves as the Senior Programmatic Marketing Team Manager at The Lifetime Value Co., a position he has held since 2024. He has extensive experience in programmatic marketing, having previously worked in various roles at Business Insider and iCrossing.
Current Role at The Lifetime Value Co.
Fraser Williams currently holds the position of Senior Programmatic Marketing Team Manager at The Lifetime Value Co. He has been in this role since 2024, contributing to the company's programmatic marketing strategies. His tenure at the company reflects a commitment to enhancing marketing performance and driving results through programmatic channels.
Previous Experience at The Lifetime Value Co.
Fraser previously worked at The Lifetime Value Co. as Programmatic Marketing Team Manager from 2021 to 2024. During this period, he managed programmatic marketing initiatives and led a team focused on optimizing digital advertising efforts. He also served as Brand Lead I at the company from 2021 to 2022, where he was involved in brand strategy and execution.
Experience at Business Insider
Fraser Williams worked at Business Insider, where he held two positions. He served as Programmatic Account Manager from 2016 to 2018, managing programmatic advertising accounts. He then advanced to the role of Senior Programmatic Account Manager from 2017 to 2018, further developing his expertise in programmatic marketing within the Greater New York City Area.
Early Career Background
Fraser began his career in advertising as an Assistant Media Planner at iCrossing from 2014 to 2016. He gained foundational experience in media planning and strategy during this time. Prior to that, he worked as an Advertising Sales Coordinator at USA TODAY for five months in 2014, where he supported advertising sales operations.
Education at Dartmouth College
Fraser Williams attended Dartmouth College from 2009 to 2013, where he completed his undergraduate studies. His education provided him with a strong foundation in analytical thinking and problem-solving, which he applies in his marketing roles.