Lauren Branson
About Lauren Branson
Lauren Branson is a Senior Search Marketing Strategist at The Lifetime Value Co., with extensive experience in marketing and advertising. She has held various roles across notable organizations, demonstrating expertise in Pay Per Click advertising and a strong background in Professional Communications and Emerging Media.
Work at The Lifetime Value Co.
Lauren Branson has been employed at The Lifetime Value Co. since 2020, initially serving as a Search Marketing Strategist and currently holding the position of Senior Search Marketing Strategist since 2021. In her role, she focuses on developing and implementing search marketing strategies that enhance client visibility and engagement. Her expertise in Pay Per Click (PPC) advertising is integral to her responsibilities, allowing her to effectively manage and optimize campaigns to drive results.
Previous Experience in Marketing and Advertising
Lauren Branson has a diverse background in the marketing and advertising industry, having worked in various roles across multiple organizations. She served as an SEM Manager at HawkSEM from 2019 to 2020. Prior to that, she worked as a Paid Search Executive and Paid Media Associate at Jellyfish in 2018. Her experience also includes positions at Sabre Corporation as a Search Engine Marketing Specialist and as a Customer Experience Specialist with the San Francisco Giants. These roles have contributed to her comprehensive understanding of digital marketing.
Education and Expertise
Lauren Branson earned her Bachelor of Science degree in Professional Communications and Emerging Media from the University of Wisconsin-Stout, where she studied from 2012 to 2016. Her educational background provides a strong foundation for her work in marketing strategy, particularly in the areas of communication and media. This expertise is complemented by her practical experience in Pay Per Click (PPC) advertising, which is a significant aspect of her current role.
Internship Experience
Lauren Branson has gained valuable experience through various internships early in her career. She interned at the Mayo Clinic in 2016, focusing on public affairs for three months. Additionally, she worked as an E-Commerce Marketing Intern at Spectrum Brands, Inc. for seven months in 2015 and as an Internet Marketing Intern at Gander Mountain for three months in the same year. These internships provided her with practical skills and insights into the marketing field.