Michelle J Raymond
About Michelle J Raymond
Michelle J Raymond is a co-founder and LinkedIn Company Pages expert at Good Trading Co, recognized for her contributions to the LinkedIn Branding Community and her successful YouTube channel. With over 20 years of experience in B2B sales leadership, she specializes in helping businesses grow through social selling and personalized LinkedIn training.
Work at GOOD TRADING CO
Michelle J Raymond currently holds multiple roles at Good Trading Co, including LinkedIn Pages Team Advisor for the Small Business Council and Global LinkedIn Pages Expert. Since 2021, she has served as a LinkedIn for B2B Growth Speaker and Panelist, focusing on enhancing business growth through LinkedIn strategies. Additionally, she is the Host and Producer of the LinkedIn for B2B Growth Video Podcast. Her work emphasizes building B2B communities and employee advocacy teams to foster brand ambassadorship.
Experience in The LinkedIn Branding Community
Michelle J Raymond co-founded The LinkedIn Branding Community in December 2020, collaborating with Michelle B Griffin. She has been instrumental in developing the Brand Squared System™ methodology and co-authored The LinkedIn Branding Book. Since 2022, she has also been a Podcast Co-Host for The LinkedIn Branding Show, which aims to educate and empower professionals on leveraging LinkedIn for branding and business growth.
Previous Roles and Career Background
Michelle J Raymond has over 20 years of experience in B2B Sales Leadership roles. She has held various positions, including Key Account Manager at IXOM in Life Sciences and Personal Care, and GM Sales & Operations at Dalcon Hygiene. Her earlier career included roles at The Smith Family and Brenntag Asia Pacific, where she developed her expertise in account management and customer service.
Education and Professional Development
Michelle J Raymond studied at the Institute of Personal Care Science, where she achieved a Certificate in Advanced Cosmetic Science from 2018 to 2019. This educational background complements her extensive experience in B2B sales and her focus on LinkedIn training, where she emphasizes organic reach and cost-effective strategies for businesses.
Achievements in LinkedIn Training and Community Building
Michelle J Raymond is recognized globally as a LinkedIn Company Pages expert. She has co-authored the world's first book on LinkedIn Company Pages, which has achieved global bestseller status. Additionally, she offers specialized masterclasses for Company Page admins and provides personalized LinkedIn training tailored to the unique needs of businesses, promoting effective social selling practices.