Michelle J Raymond
About Michelle J Raymond
Michelle J Raymond is the Co-Founder of The LinkedIn Branding Community and has over two decades of experience in B2B sales, with a focus on leveraging LinkedIn for business growth. She is also a recognized expert in LinkedIn Company Pages and has co-authored several influential books on the subject.
Work at THE LINKEDIN BRANDING COMMUNITY by #MichelleSquared
Michelle J Raymond serves as the Co-Founder of The LinkedIn Branding Community by #MichelleSquared since 2022. In this role, she focuses on helping businesses leverage LinkedIn for growth and community building. Additionally, she co-hosts 'The LinkedIn Branding Show' podcast, which aims to educate listeners on effective branding strategies on LinkedIn. Her commitment to fostering a strong LinkedIn presence is evident in her various initiatives within the community.
Education and Expertise
Michelle has over two decades of experience in B2B sales, with a significant portion dedicated to utilizing LinkedIn for business growth. She is recognized as a LinkedIn B2B Growth Strategist and has developed training products such as the LinkedIn G.R.O.W.T.H Masterclass and the LinkedIn B2B Community Builder Masterclass. Her expertise extends to corporate training and coaching, where she guides businesses in optimizing their LinkedIn strategies.
Background
Prior to her current roles, Michelle held various positions in sales and account management across several companies. She worked at The Smith Family as a Customer Service Manager, and later as a Technical Sales Representative. Her experience also includes roles at IXOM and Brenntag Asia Pacific, where she managed key accounts in personal care and life sciences. This diverse background has contributed to her understanding of B2B dynamics and customer engagement.
Achievements
Michelle co-authored 'Business Gold – Build Awareness, Authority and Advantage with LinkedIn Company Pages,' recognized as the world's first book on LinkedIn Company Pages. She has also developed three distinct LinkedIn training products and hosts the 'Social Media for B2B Growth' podcast. Her advocacy against automation tools on LinkedIn emphasizes the importance of genuine relationship-building in business.
Current Projects and Initiatives
In addition to her role at The LinkedIn Branding Community, Michelle is involved with B2B Growth Co. as a LinkedIn Pages Team Advisor and Head B2B Growth Coach. She has been active in speaking engagements, sharing her insights on LinkedIn strategies. Michelle also offers free introductory calls to assess LinkedIn strategies for businesses, demonstrating her commitment to helping others succeed on the platform.