Phil Henricks
About Phil Henricks
Phil Henricks serves as the Senior Director of Marketing at The Meet Group, where he oversees marketing, acquisition, and branding for the Growlr app, a prominent LGBT+ social network and dating platform.
Work at The Meet Group
Phil Henricks serves as the Senior Director of Marketing at The Meet Group, a role he has held since 2019. In this position, he oversees all marketing, acquisition, and branding initiatives for the Growlr app, which is a prominent global LGBT+ social network and dating platform. He collaborates closely with product and design teams to enhance user experience, ensuring that the app meets the needs of its diverse user base.
Experience in Marketing and Promotions
Prior to his current role, Phil Henricks accumulated extensive experience in marketing and promotions. He worked as Promotions Director at Advanced Communications Inc. from 2000 to 2003, where he developed promotional strategies. He also served as New York Market Manager at Flair Communications Agency from 1998 to 2000, focusing on market outreach and brand visibility. Additionally, he was a Licensed Sales Agent at Bohemia Realty Group from 2017 to 2019, where he applied his marketing skills in the real estate sector.
Successful Product Launches
Phil Henricks played a key role in the successful launch of the Growlr app's live streaming product in 2020. His organizational and management skills contributed to the effective rollout of this feature, enhancing the app's offerings and user engagement. This initiative reflects his capability to drive product innovation within the marketing domain.
Education and Expertise
Phil Henricks earned a Bachelor of Arts degree in Communications and Sociology from Rutgers University. His educational background provides a strong foundation for his work in marketing and user experience, enabling him to understand audience dynamics and communication strategies effectively.