Sharon Shafer
About Sharon Shafer
Sharon Shafer serves as the Director of Brand Marketing at The MetroHealth System in Cleveland, Ohio, where she has contributed to significant rebranding efforts and enhanced patient engagement through innovative marketing strategies.
Work at The MetroHealth System
Sharon Shafer serves as the Director of Brand Marketing at The MetroHealth System in Cleveland, Ohio. She has held this position since 2021, contributing to the organization for three years. In her role, she has played a significant part in the rebranding efforts of the system, ensuring alignment with contemporary healthcare trends. Shafer has developed and executed strategic marketing initiatives that have notably enhanced brand visibility and patient engagement. Additionally, she has implemented innovative digital marketing strategies that have resulted in measurable increases in patient satisfaction.
Previous Experience at University Hospitals Elyria Medical Center
Prior to her current role, Sharon Shafer worked at University Hospitals Elyria Medical Center, formerly known as EMH Healthcare, from 2004 to 2016. During her twelve years there, she held the position of Senior Marketing Strategist. In this capacity, she focused on developing marketing strategies that supported the hospital's objectives and improved its market presence.
Experience at Cedar Point Amusement Park
Sharon Shafer was the Marketing Manager at Cedar Point Amusement Park from 2016 to 2021. Over the course of five years, she developed and executed marketing initiatives that significantly enhanced the park's brand visibility and engagement with visitors. Her experience in this role contributed to her expertise in managing marketing campaigns in a competitive environment.
Education and Expertise
Sharon Shafer earned a Bachelor of Arts degree in Mass Media Communications from The University of Akron. Her educational background has provided her with a solid foundation in communication strategies, which she has applied throughout her marketing career in various healthcare and entertainment sectors.
Achievements in Marketing Initiatives
At The MetroHealth System, Sharon Shafer has led a cross-functional team to launch a new patient outreach program aimed at improving community health awareness and education. She has also coordinated large-scale events and trade shows that have positioned the organization as a leader in healthcare innovation. These initiatives demonstrate her ability to drive impactful marketing strategies that resonate with the community.