Chris Atkins
About Chris Atkins
Chris Atkins is the SVP of B2B Marketing at The Muse and serves as a Board Advisor at Atlanta Healthcare Services, Inc. He has extensive experience in product marketing and has held various senior marketing roles across multiple companies.
Title and Current Position
Chris Atkins is the Senior Vice President of B2B Marketing at The Muse. He assumed this role in 2023, operating out of New York, New York, United States. In addition to this role, Chris also serves as a Board Advisor for Atlanta Healthcare Services, Inc., a position he has held since 2019 in the Greater New York City Area.
Previous Experience
Chris Atkins has extensive marketing experience, having worked in various senior roles. He served as the Chief Marketing Officer at PandoLogic from 2011 to 2019. Before that, he was the Head of Marketing at LearningExpress, an EBSCO Company, from 2007 to 2011. He also worked as the Director of Product Marketing at SchoolNet for 7 months in 2007. Earlier roles include Co-owner and Managing Partner at Linguas, S.C. from 2002 to 2007, Director of Product Marketing at Kinecta Corp. from 2000 to 2001, and Director of Product & Marketing at Earthlink/MindSpring from 1997 to 2000.
Educational Background
Chris Atkins holds a Bachelor of Arts in Economics from The University of Georgia. Additionally, he earned a Master of Business Administration (MBA) with a focus on International Marketing from Georgia State University.
Specializations and Expertise
Chris Atkins specializes in product marketing, specifically in interpreting market needs and developing go-to-market strategies. He is adept at storytelling through persona-based messaging and has expertise in account-based marketing engagement strategies. Chris is skilled in implementing and optimizing omnichannel lead generation campaigns to maximize return on investment (ROI). His ability to leverage data to identify trends and potential market opportunities aids in guiding both strategic and tactical decisions.
Professional Contributions
Throughout his career, Chris Atkins has contributed significantly to the companies he has worked with. He creates customer success programs designed to grow existing customer relationships and minimize churn. Additionally, Chris has built and mentored high-performance teams in multicultural organizations. He collaborates with industry analysts, media outlets, and social media to build brand awareness and establish himself as a thought leader.