Lauren Guerrini
About Lauren Guerrini
Lauren Guerrini is a Senior Marketing Manager at Themuse.com with extensive experience in multi-channel marketing and customer acquisition strategies.
Current Role at Themuse.com
Lauren Guerrini currently serves as the Senior Marketing Manager at Themuse.com. Based in New York, New York, her role involves overseeing marketing strategies and initiatives since 2018. Her responsibilities include developing and executing marketing plans, managing campaigns, and working closely with internal and external stakeholders to drive effective marketing efforts.
Performance Marketing Manager Experience
Before her current role, Lauren Guerrini worked as the Performance Marketing Manager at Themuse.com starting in 2017. In this position, she focused on enhancing customer acquisition through various performance marketing strategies. Her role required her to analyze marketing performance data, optimize advertising campaigns, and contribute to the company's growth by meeting aggressive targets.
Previous Role at Shutterfly, Inc.
Prior to working at Themuse.com, Lauren Guerrini was a Marketing Associate at Shutterfly, Inc. from 2014 to 2017 in Redwood City, California. She was involved in supporting marketing efforts across multiple channels, contributing to customer acquisition, and implementing strategies to maintain and grow Shutterfly’s customer base. Her work at Shutterfly helped the company achieve its marketing and growth objectives.
Education at Rutgers University
Lauren Guerrini holds a Bachelor's degree in Communications from Rutgers University, which she obtained between 2008 and 2012. Her academic background provided her with a solid foundation in communication theories and practices, which have been instrumental in her professional career in marketing.
Specialization in Customer Acquisition Strategies
Lauren Guerrini specializes in customer acquisition strategies in both B2B and B2C markets. Her diverse marketing experience allows her to create multi-channel campaigns that effectively target and convert customers. She has a proven track record of meeting and exceeding growth targets, demonstrating her capability to drive substantial results in competitive environments.